Your expertise has depth and hierarchy. Your visual identity should too.
Built around the work, not around an image
Most visual identities are built before the underlying work is properly understood. I start differently – by mapping what you do, how it is structured, and what deserves to come forward. So the result reflects the work, not just the surface of it.
Position your expertise
First, we define how your expertise should appear when you present it: across posts, slides, documents and other communication. The goal is simple: your work should look as clear and professional as it sounds.
Define your visual standard
Then, we define a simple visual standard for your communication: how titles, highlights and key ideas should appear so your content becomes clearer, easier to follow and instantly recognisable
Keep your visuals
consistent
Finally, we translate that standard into templates and clear guidelines, so you can create posts, presentations and documents faster: without rethinking everything from the beginning each time.
Hi, I'm Joanna. I create a visual identity grounded in the structure of your work.
Researchers, therapists, and independent specialists often know their field deeply — but struggle to show its structure to the outside world. I work with that complexity directly, starting with a clarity check that examines what currently stands in the way.
Choose how you want to work
You know what you want to say.The challenge is making it look as clear as it sounds. These three options help you choose the level of support that fits your situation.
Define your visual direction
(self-guided)
- Take a short diagnostic that shows how your expertise should appear visually
- Discover what works best for posts, presentations and documents
- Receive templates that match your result
- Apply them directly with a simple Canva guide
Define it with me
(guided)
- Review your result with me and make clear visual decisions together
- Clarify how your expertise should appear across your communication
- Receive templates adapted to your situation
- Get clear guidelines so everything you publish stays consistent
Build your full visual system
(custom)
- Start with a personal intake about your expertise and communication
- Define the visual logic behind your posts, presentations and documents
- Receive templates designed specifically for your work
- Get clear visual guidelines for all your communications